Food media has done some Weird Shit in its time- this is known. But the notion of short form cooking with unusual or unexpectedly interesting recipes is about as common and timeless as it gets (or as much so as the internet gets, at least). That said, carving out a niche of one's own while doing something comparatively common is not easy, requiring a vast amount of luck, charisma, and apparently hair gel.
Friends would reliably send me little clips of this fellow B. Dylan Hollis. I believe my first experience was "Ice Cream Bread", which I thought about for a second and went "Oh, it's going to end up like pound cake!" before hitting play (I was right, for the record, and it's a pretty good one.) I looked with care, considered the source, and made a point to take notes on any of them I happened to see. Because it might be a gimmick, but it's a solid gimmick.
Random and/or retro recipes are inevitably a roll of the dice- something I know all too well, having no small amount of the same sorts of cookbooks he pulls from for many of his clips, and for much the same reasons. No small part of the fun of those recipes (and in this case watching him) is wondering of what's actually going to happen, and his endearing boyish charm more than covers the rest. He's the strawberry mimosa sort of twink whose hair I want to muss, then grin at the petulantly frazzled result before I pull him onto the couch to cuddle and watch a movie. If he happens to read this... blush away, kid.
But this is less about his online presence and more about his first book. Not too long before his second one will come out (it's due in May of this year) I decided to pull Baking Yesteryear from the library's shelf and give it a proper look. Yes, I'm a little late to the party, but that's the usual for a poverty-stricken professional like me. Besides, it's not like the recipes are new! Everything in the book is 20th century, and cuts out in the 80s somewhere. There's no real rush- they'll keep a little longer!
The intensity and enthusiasm Hollis has for desserts comes through in near every sentence of the book as readily as it does in his innumerable cooking and baking video clips. In his own words: "it dawned on me that each recipe writer was, in their own way, simply trying to share something that made them feel good... the sharing of a dessert and how to make it was an exercise in sharing happiness." It has the ring of truth to it, and contrived or not, brand or not, it's delightfully charming and as endearing as can be.
His mien is more or less 'Favorite Grandson goes through Grandma's cookbooks as saucily as if he were a guest on The Golden Girls'. So... me, with more glitter and pizazz but far less precision and expertise. He himself also notes “I’ve often said I’m perhaps one of the only well-known food creators on the internet who hasn’t a clue what he’s doing”.
...I had to pause for a moment there and just laugh.
And laugh and laugh and laugh.
Such a dear sweet innocent boy. Small wonder his earnest words ring true!
Before the culinary trip through time begins though, there's a note or two. The recipes break from modern convention and call for salted butter unless otherwise specified. Recall that refrigeration is a 20th century thing, and remained somewhat rare till midcentury. Given butter's consistent expense, it was commonly sold salted to ensure longer shelf life.
Hollis also hedges his bets here by offering terminology, common ingredients, measurement conversions, and his default cookie scoop (It's a #60, if you were wondering. Mine's a #50- I like them a little bigger.) as well as a superlative pie crust recipe and a basic vanilla buttercream frosting. Those last two likely in case some of the potential components of the recipes as written seem a touch too intimidating or equipment-prohibitive (Not everyone owns a candy thermometer or stand mixer, after all!). He mentions by name the Boiled Frosting, which sounds equal parts complicated and outlandish until you read it- it's basically just Swiss Meringue. Tricky, yes, but not outlandish at all.
Baking Yesteryear's recipes go through most of the 20th century, decade by decade beginning with the 1900s. Every decade begins with no small amount of stage-setting, sprinkled with personal anecdotes, historical miscellany, and other cleverness to keep you reading and put you in the proper frame of mind for the time and place. Each is as unique as the recipes and circumstances from which they came, and read hungrily.
There are three sections that aren't decades though.
Dates: Something he adores but never seems to get enough of.
No-Bake: Because there were enough of them to justify a separate category.
Worst of the Worst: Explains itself, really. Whooooooo boy.
Bereft of ego, I'm probably one of the best possible people to review this sort of book. I know exactly what Dylan's talking about, where it's coming from, where his approach is coming from, and how to approach it. On every relevant level I understand the subtext- including how to jumble subtext right.
For someone who didn't do food for a living until now, he did a damn fine job with this book. The recipes are clear, succinct, and none too complicated. The concept is sound, the execution stellar, and the voice underneath as clear as can be. It's a good solid read that takes a lot of old things and brings them out of mothballs into the light again. It might not be everyone's cup of tea, and it's not the most useful as a practical cookbook, but as a compiled reference text, coffee table book, and way to get in touch with Grandma, it's a fine work indeed.
