Monday, January 27, 2025

With minimal fanfare, Draeger's San Mateo is closing for good.

 

Now I don't live in San Mateo any longer, but I'm not at all surprised to see this happening: SFGate: Gourmet Bay Area grocery store closing after nearly three decades
 There were rumors during the plague that the plot of land had been sold -the buyer varied depending on who you talked to-, but the flux of the pandemic let a lot of useful intel slip by unnoticed.

Let me add that I no longer have skin in the game as far as Draeger's goes. I was one of their cooking school's lead instructors for most of the 2010s, and enjoyed myself thoroughly there. An almost-independent department, we were a solid moneymaker, and what we brought in from private events and classes subsidized the in-house restaurant 'Viognier' quite well. The pandemic closed the cooking school for what we all thought was for good, (Worth mentioning that the restaurant permanently closed at the same time. The story in SFGate talks about a decline in fine dining... but that dining room was empty more often than not.) and so the Scions of the Draeger's Cooking School scattered. 

I'll miss that place. We had a lot of good times there, as a department. Abby ran a delightfully tight ship, and had the most incredible Customer Service mien I've ever seen in action. Oliver and the wine crew were extraordinary, and the housewares department was something out of legend. Jorge was a wizard with that stuff- truly incredible sense of style and a knack for placement that managed to make egregious expense avoid looking tacky. No small feat.

Heading back to downtown San Mateo is going to be a very different thing as the next few years go on. I wonder how this supposed mixed-use space is going to look... "Developer Lane Partners is planning to erect around 100,000 square feet of office space and 10 below-market-rate units, with around 17,000 square feet dedicated to an unnamed grocery store, according to the San Mateo Daily Journal"

That's corporate construction speak for "We want to pretend we're making this a more livable space while gouging the city and the locals". It's also interesting that the grocery store is unnamed, because one of the rumored buyers of this location was Target. Their grocery would do some most unpleasantly tacky things to the look of downtown, and I do hope that's not what ends up in the location. Blech.

I have contacts down there still, so hopefully there will be more information as things develop. Assuming they do, of course. We'll see.

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